IMMERSIVE RESEARCH FOR DESIGN,
EDUCATION & CULTURE

Exploring the Effectiveness of Virtual Reality in Combating Misinformation on Climate Change

Our research examines the potential of immersive virtual reality (VR) in countering climate change misinformation. By creating VR simulations of future climate scenarios, we visually depict the potential impacts of rising temperatures and sea level rise on communities and ecosystems. Our objective is to determine whether immersive VR can achieve more effective correction outcomes compared to social media. We employ a mixed experimental design, manipulating the provision of correction through either VR or social media. We measure the impact of these interventions on belief in and skepticism toward climate change, and on inferential reasoning at three different points over a month. Furthermore, we explore the effectiveness of human actors and the level of presence in the VR experience as strategies to combat climate change misinformation. We find that VR conditions might lead to increased certainty in the belief that climate change is really happening and lowered skepticism toward the clarity of the effects of climate change. Moreover, we find significant differences in the heart rate (HR) of the participants in the VR conditions. The use of avatars in VR environments may contribute to heightened HR variability during misinformation correction, potentially due to increased emotional engagement and cognitive load.